5a Contrast (concept explaining)

       CONTRAST  VS.  SAMENESS

                                                                                              (http://abduzeedo.com/)

Black vs. white, light vs. dark, hard vs. soft, thick vs. thin, geometric vs. organic, contrast vs. sameness… Contrast means useing opposite qualities together in terms of colour, shape, light, direction, texture etc.. Tention between opposites assists viewers to distinguish elements and understand organization. For instance, some differenciations on colour can make viewers get the three dimentionality of image. This also means that making contrast between elements gives them different characteristics in organization.  So that, contrast has a great potantial for control viewers’ attention and understanding.

                                                                                                       Elif OZKAZANC