5a Dominance (concept explaining)

   

         WHICH DOMİNATES OTHERS

  

                                                                                                       (http://peterpincus.com/)

              In a design, dominant element is the one which catches the first sights. Since that moment viewer starts to think about dominant element while looking at whole. The power of the dominant element comes from its noticiable differences from others. In other words its visual weight. Relatively emphasis in terms of size, shape, colour, texture, direction, density might set visual weight. Besides dominant element there can be also sub-dominant elements which are not emphasised as much as the dominat one but also have big visual weight. Sub-dominant elements also serve as focal points which means that they are the ones to hold viewers attention arround the dominant element. Rather than that there can be also subordinate elements which serve as a background in whole and have the least visual weight.                               

                                                                                                                                     Elif OZKAZANC